It’s to understand the limits of what can be done and work within only those basic constraints. The notion isn’t to hit impossible deadlines fueled by adrenaline and fried chicken grease. Jen-Hsun - NVIDIA’s intense, motorcycle-jacket clad leader calls that idea ‘speed of light’ (or ‘speedolight’ as he says it). The story behind Project SHIELD is a tale of an idea as much as it is of a product. Others not-so-much: one man shouted “take my money,” mid-way through Jen-Hsun’s introduction of Project SHIELD.Īnd just like Andrew Bell, everyone wanted to pick one up and start playing.įactory fresh: NVIDIA’s Andrew Bell takes SHIELD for a spin. Ten days later NVIDIA CEO Jen-Hsun Huang walked onto a stage in Las Vegas on the eve of the Consumer Electronics Show and hit an audience of gamers, journalists and industry insiders with a sucker punch. “It just says ‘Play with me,’” he says as the metallic tang of freshly-soldered circuit boards hangs in the air. Andrew Bell, NVIDIA’s vice president of hardware engineering picks up one of the compact silver-and-black gizmos, flips up its screen and places his fingers on the portable gaming device’s thumb sticks. Their work - and the work of the hundreds of other NVIDIANs who have toiled away for months on the project in secret - is about to pay off. They’re piecing together some of the first few examples of a device known as Project SHIELD.
You’ll find the people who will devour all that chicken - a team of engineers clad in blue lab coats huddled over work benches and peering through magnifying lamps. Step through an unmarked door and drop off your smartphone with a security guard. The tireless program manager’s latest task: hauling a dozen greasy bags of Kentucky Fried Chicken to a building in a scruffy light-industrial neighborhood in Silicon Valley. Aaron Gilroy has been working 14-hour days nonstop for months.
In a Blog NVIDIA demonstrates how Project SHIELD got Built. It’s 9 o’clock at night.
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